Lincoln Car Rental
lincoln Car Rental
Lincoln, formally the Lincoln Motor Company, is a luxury vehicle brand of the American manufacturer Ford Motor Company. Marketed among the top luxury brands in the United States, Lincoln has competed closely against Cadillac for nearly its entire existence. Lincoln has the distinction of establishing the personal luxury car segment, with the entry of the Lincoln Continental into mass production in 1940. Lincoln Motor Company was founded in 1917 by Henry M. Leland, naming it after Abraham Lincoln; in 1922, Lincoln was acquired by Ford. Following World War II, Ford formed the Lincoln-Mercury Division, pairing Lincoln with its mid-range Mercury brand through 2010. In 2012, Ford rebranded the Lincoln division under its original name, Lincoln Motor Company. Originally founded as a freestanding division above Lincoln, Continental was integrated within Lincoln in 1959. The Continental-branded Mark Series was marketed through Lincoln starting in 1968, adapting the Lincoln name in 1986. The Lincoln star emblem is derived from a badge first used on the 1956 Continental Mark II.